• shivanshi bhatia

31 ways to increase your instagram engagement without spending a penny

Updated: Oct 26





Engagement is a term used for telling how much your content is being liked, shared or commented on. It is one of the measures that describes how strong your online presence is on any of the platforms.


Here we are talking about getting quality engagement in an organic way.


Now your question might be.


What is organic reach on instagram?


It is a way to reach your followers and potential followers by posting real content on the platform and engaging with real people, not bots. There are several other ways by which you can increase your following and engagement but they are not worth it if you're looking for real engagement.


To have a significant and substantial impact on your audience you need your content to be engaging.


And why does instagram want your content to be engaging ?


As people stay for longer periods of time on their platform, when they engage more.


So Instagram pushes your highly engaging content to show you on top and as it shows to many people in their feeds, you grow organically.



Here are 31 ways to increase instagram engagement organically:


1. Post consistently

2. Tell stories in your content

3. Have a particular theme of your page

4. Double down on reels

5. Make user generated content

6. Build a brand around a niche

7. Build an online community

8. Ask your audience what they want to see on your page

9. Use hashtags

10. Organise instagram contest

11. Collaborate with micro influencers

12. Use instagram filters

13. Use ask/ answer question option in stories

14. Join hands with small online communities

15. Convert your followers to email subscribers

16. Add CTA’s everywhere

17. Use emojis effectively

18. Use trendjacking in your content

19. Use GIF’s effectively

20. Create engagement groups

21. Add swipe up link to instagram stories

22. Use AR filters effectively

23. Use instagram video subtitles and closed captions

24. Make a strong brand image

25. Host giveaways

26. Have visually consistent feed

27. Use SEO to win Instagram

28. Write catching captions

29. Open up about your brand

30. Put out authentic content

31. Add a fun element in your content




1. Post consistently


Your content is the reason why people will follow you. If they like your content then they also like you to post daily on your instagram channel.


By doing this you will be able to retain your followers and they will like to share and comment on your content more and more.



2. Tell stories in your content


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Your content should be inclined towards making a connection with the audience. Nobody comes to instagram to get preaching lessons, but they come to have fun. Therefore make your content in a way that is more likeable to people. You should include stories or real life experience in your posts to have a stronger connection with people.



3. Have a particular theme of your page


Make your content aligned to the vision of your page. Try to post more and more about the niche that your page is built around. People follow more instagram pages that share their instagram posts related to a particular theme.



4. Double down on reels


Instagram reels is the latest feature that instagram has made on its platform. And whenever a new feature is launched, more attention is given to it. People are more actively using the feature. In the same way, reels are very popular among people nowadays. And posting instagram reels once or twice a day will reach a larger audience and hence it will increase your engagement on instagram.



5. Make user generated content


User generated content is something that the users are creating with your content. Simple example can be you share a post and people are sharing that post on their stories and feeds. This is increasing your brand awareness and you are reaching a wide number of people.



6. Build a brand around a niche


Build a brand around a niche instagram growth organically

By creating a brand around a niche makes your brand reach more people and make your page more engaging.



7. Build a online community


Building an online community with other instagrammers and influencers in the same niche. You can DM them to collaborate with you and build an online community instagram where you can shake your amazing life experiences and your feelings out. This way you will reach other people's followers too.



8. Use ask/ answer question option in stories


To make your content more engaging you should ask your followers what type of content they want to see on your page.



9. Use relevant hashtags


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Hashtags help you rank your content in different hashtag pages. This makes your content to be seen by many people who are searching for a particular hashtag.



10. Organise instagram contest


There are many contests that you can organise to engage new people with your page and this will help your channel get new followers.



11. Collaborate with micro influencers


Collaboration has massive advantages, you can collaborate with any instagrammer of the same niche or different niche. It will increase your engagement and reach on instagram.



12. Use instagram filters


Instagram filters are something that will help you reach your content to new people. Anytime anyone looks up for a filter he will go through how it really looks like on other people. And if you are using instagram filters in your stories and reels this will increase your visibility of the content.



13. Use ask/ answer question option in stories


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The ask/answer feature in the stories lets you make content in which you can ask questions from the audience or answer theirs. This feature takes your engagement to the next level.



14. Join hands with small online communities


There are many small online communities available on the platform. You can join hands with them and it will help you gain engagement and followers on instagram.



15. Convert your followers to email subscribers


You can invite your followers to your mailing list. By doing this you can actually build strong relationships with the followers



16. Add CTA’s everywhere


CTA stands for call to action, to make your content more engaging you should always include call to action in your content.



17. Use emojis effectively


🦋😃✅🤔🧲


Emojis are something which can easily express your feelings without saying anything. It makes your content more visually impactful.



18. Use trendjacking in your content


You can take advantage of the new trends on instagram to create more engaging content..



19. Use GIF’s effectively


Nowadays, the people's attention span has become less. They are more likely to see content that is 15 seconds or less than it. Therefore use gifs to your content and make it more likeable to the audience.



20. Create engagement groups


Engagement group is a place on instagram where you connect with the people who have the same interests as you. You can build engagement groups around your niche.



21. Add swipe up link to instagram stories


Adding swipe inks to your stories make your content engaging. This will make viewers swipe the link and get the desired result.



22. Use AR filters effectively


Instagram has launched its air filter with its spark studio. Since then these filters have become really popular among the users. There are many filters that have got over 1 billion views.



23. Use instagram video subtitles and closed captions


Instagram video subtitles and closed captions makes your content more understandable by the audience, that helps them to connect more with you and your content.



24. Make a strong brand image


You should create your theme around your brand, this will help you people engage with your brand as well.



25. Host giveaways


host giveaways to grow organically on Instagram

Hosting giveaways helps you engage better with your community. Also you should design your giveaway in a way that it reaches more people. This will help you get new followers.



26. Have visually consistent feed


Your feed is the first thing that people see when they come across your page. So to make it more engaging you should design a visually consistent feed.



27. Use seo to win Instagram


It is considered vital to have your content created using seo, as it will make your rank among other competitors.



28. Write catching captions


Captions are something that captures the attention of the sollowers. Having a catchy caption makes your content more engaging.



29. Open up about your brand


If you are putting up a brand on your page, then make sure you open up about the brands more precisely and this will make your followers engage with your brand.



30. Put out authentic content


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While posting content on instagram make sure that you're putting authentic content out there that will help you gain trust of your followers.



31. Add a fun element in your content


Adding a fun element in your content makes it more likeable and engaging to your audience.



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Drop a heart if you found this helpful and share one of your favourite engagement tips in the comments below.